IBO-02 International Marketing Management Study Material For IGNOU


Download IBO-02 (International Marketing Management) Books In Single PDF. IBO-02 is a subject of Masters in Commerce 1st Year at IGNOU (Indira Gandhi National Open University). If you haven’t received your books via POST or in you STUDY CENTRE then it is difficult to find the material to study for your course. In some cases it takes very long time to get your study material. Many students receive their books just before exams. We are here providing you full IBO-02 study material in single PDF file so that you can start your study on time. The study material provided on this page is in English medium. If you want in Hindi medium write in below comment section.

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PDF File Contains Following Blocks of IBO-02

  • Block- 1 Introduction to International Marketing
    • Unit-1 International Marketing : Basic Concepts
    • Unit-2 International Marketing Orientation and Involvement
    • Unit-3 Analysing International Marketing Environment
  • Block- 2 International Market Selection and Entry
    • Unit-4 Foreign Market Selection
    • Unit-5 International Market Segmentation
    • Unit-6 International Marketing Entry Decisions
  • Block- 3 International Product and Pricing Decisions
    • Unit-7 International Branding, Packaging and Other Decisions
    • Unit-8 International Product Planning
    • Unit-9 International Pricing
  • Block- 4 International Distribution and Promotion
    • Unit-10 Personal Selling, Publicity and Sales Promotion
    • Unit-11 International Marketing Communication
    • Unit-12 International Distribution
    • Unit-13 International Advertising
  • Block- 5 Managing International Marketing Operations
    • Unit-14 International Marketing of Services
    • Unit-15 International Marketing Planning, Organising and Control
    • Unit-16 Emerging Trends and Issues in International Marketing
  • Block-6 International Marketing Research
    • Unit-17 Introduction to International Marketing Research
    • Unit-18 Data Collection
    • Unit-19 Data Analysis and Report Writing

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