IGNOU MCO-6 Study Material Download

Download IGNOU MCO-6 (Marketing Management) Study Material in PDF files.

  1. Block-1
    Nature and Scope of Marketing
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  2. Block-2
    Understanding Consumers and Selecting Target Markets
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  3. Block-3
    Product Decisions
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  4. Block-4
    Pricing Decisions
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  5. Block-5
    Distribution Decisions
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  6. Block-6
    Promotion Decisions and Emerging Issues
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